Urban Outfitters-esque covers & the Classics

Many publishers are currently in the process of “Sexing up the Classics for Teens” according to The Atlantic article. They are hoping to capitalize on the teen hits such as Twilight and The Hunger Games.

“Sarah Gerard, who runs the children’s section at McNally Jackson, told The Atlantic Wire that she doesn’t think kids judge a book by its cover, at least not in this way: “My experience with jazzed-up covers, with teens at least, is that they make no difference at all. There are plenty of classic books that kids still read — The Wizard of OzWind in the Willows, etc. — and when the cover is jazzed-up or gifty, it’s the grandparents or the family friend who buys it as a birthday present. The kids don’t care. If they don’t want to read Pride and Prejudice, they won’t read it, regardless of what the cover looks like.””

Do you think changing the covers will increase readers?



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